Defining your main target market is the key to understanding how your business can deliver the greatest value to your customers and prospects. You will serve your customers much better if you can group them together by specific needs and wants. The best way to do this is to define your single primary target market. Then, depending on your business, you may need to define one or two secondary and/or niche markets.Definition of Markets & NichesYou’ll find a lot of marketing
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