The company or individual can adopt a strategy of focusing on the activities, direction, and basic needs and wants of a certain group of people or group of industries. In other words, you can focus on a specific, small segments of customers throughout the mass market. Niche marketing is an example of a focus strategy to adopt in your business.
Focus strategy is based on the needs of customers in particular segments such as trademarks, patents, health-related problems and solutions,
Friday 18 March 2011
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