Unless you've been hibernating for the last couple of years, you've probably heard the term "Niche Marketing" a lot. It's one of the current buzz-words in online marketing. Which is kind of funny really since niche marketing has actually been around pretty much as long as marketing has existed. But what is it? I recently read somewhere that "All marketing is Niche Marketing". I don't entirely agree with that - I'd say "ALMOST ALL marketing is Niche Marketing". Niche Marketing
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