What is a niche market? In simple terms, it is a specific area of the market at which a particular
product is aimed with the product being designed to meet the requirements of that market. So,
what do I mean by working your niche market and why would I tell you to work it?
Well, at a recent seminar there were over 70 people and they were all in non-competing niche
markets, most of them with a potential market of a hundred million dollars apiece. There is a
vast array of
Monday 2 May 2011
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