In our 10 years of experience working with clients, one thing I've noticed is there are some business owners that have defined their niche market and have a clear picture of whom it is they are marketing to and there are others that tend to waiver or be unsure.
Often business owners view a niche market as narrowing their sales or cutting into a profit margin, so they fear it. The truth is, a niche market could be defined as a component that gives your business power. A niche
Tuesday 26 July 2011
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