You will never succeed with any niche if you do not know what or who it is. Every huge market has a profitable segment to it that you can identify. Each year there are more niches and subniches that are born, and add that to all the exisitng markets - there is no end to it. There is innovation that is totally new, and then innovation that is more along lateral lines that is not new, but rather old with a new twist. The best situation is to have exhaustive knowledge
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