Tuesday 11 October 2011

To Niche or Not To Niche?

Article by Michael Beauchamp








(c) 2005, Michael Beauchamp, e-BizResources.comUnless you've been hibernating for the last couple of years,you've probably heard the term "Niche Marketing" a lot. It's one ofthe current buzz-words in online marketing. Which is kind of funnyreally since niche marketing has actually been around pretty muchas long as marketing has existed. But what is it?I recently read somewhere that "All

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