Unless you can distinguish a niche market from all the rest out there, you will only spin your wheels trying to market to it. All larger markets can be broken down into a number of smaller markets and still smaller submarkets. For example, the software industry is really huge, but companies are regularly able to find new niche markets in it. There is innovation that is totally new, and then innovation that is more along lateral lines that is not new, but rather old with a new
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