When marketing your products and services, you always want to narrow your marketing efforts. Don't start in a large pond and stay there. Focus on a small pond and offer specialized services to the occupants of your smaller group of people. This way you can offer more money for your services, and earn more profits in your business.
This is basically called "niche marketing", and it's a principle that not alot of business owners understand. You see what most business owners do
Friday 24 June 2011
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