What is a Niche Market?
A niche market is the subset of the market on which a specific product is focusing; therefore the market niche defines the specific product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact. You can think of a niche market as a narrowly defined group of potential customers.
Niche Marketing is all about finding a smaller segment of a market and creating a
Tuesday 28 June 2011
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