You will never succeed with any niche if you do not know what or who it is. All larger markets can be broken down into a number of smaller markets and still smaller submarkets. Each year there are more niches and subniches that are born, and add that to all the exisitng markets - there is no end to it. Plus, someone invents a new product and another business may invent something in response that maybe counters what the other product does. Sometimes the true identity of a niche

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